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Web Content Writer and Manager

When

Posted on 8 October 2008

Company

Loan Alliance, Inc.

Job Details

Loan Alliance, Inc. is a Tennessee-based company offering innovative lead solutions to connect financial service providers with their unique target market. We’re seeking a Content Manager to drive content strategy across multiple websites under the Loan Alliance brand.

We seek a true professional who can write engaging content and manage content strategy from a marketing and usability standpoint. This position is entirely off-site and an excellent opportunity for telecommuters!

Applicants must be self-motivated with the ability to keep projects moving in line with targeted completion dates. The Content Manager will work in collaboration with the design and development team to implement content and content marketing strategy. Long-term, independent contract relationship desired.

Responsibilities: •Manage all content across the Loan Alliance family of websites, including development, review, and approval. •Develop compelling web content and provide content strategy and marketing guidance. •Manage content production schedules, editorial standards, project requirements and deadlines. •Coordinate with Business Manager and design and development team to implement content ideas and assure technical feasibility.

Requirements:

•At least 2 years experience in an online marketing, web copywriting, and/or content management/strategy role. •Ability to write targeted, engaging, and conversion-driven content (portfolio of writing samples required). •Solid knowledge of and experience with SEO best practices for content writing, as well as on-page optimization. •Experience with email marketing and deliverability best practices (such as spam filtering and cross-platform rendering). •Experience using RSS for content distribution/marketing. •Creative project management experience and ability to keep content/creative team on track to meet deadlines. •Ability to communicate requirements and technical information in a clear, concise manner.

Desired skills/knowledge:

•Experience/familiarity with website usability best practices •Basic knowledge of HTML •Knowledge of or experience with social media marketing

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