Job Listings

Pimp the Expert Store

When

Company

Job Details

Advertisement brief: EXPERT

- PIMP THE STORE campaign, in your way
- Lower the demographic age of Expert’s current target audience
- Focus on store displays, promotional in-store media and price signs

BACKGROUND
Expert, with its fifty-year long company history, started as a camera and photo retail chain, but soon converted itself into the home electronics arena.
Over the past years, the chain has gone through several modernising changes to become a full feathered service company that sells home electronics, photo, telecom, television, computers and household appliances. Expert’s operates on a highly competitive market where price is the key factor.

TARGET GROUP
Expert’s target audience is demographically broad, but the main target segment mainly consists of thirty to fifty-year old men.

COMMUNICATION TARGET
The primary communication target is men and women between fifteen and thirty-years old that live a modern lifestyle.

POSITION
Strong worldwide home electronic brands with competitive prices and service.

TONE AND MANER
In a graphic and humoristic manner, preferably with an element of surprise where the customer is amazed, with a clear message of Expert’s aggressive pricing.

PURPOSE
The PIMP THE STORE campaign shall work to drive in-store traffic and lower the demographic age of Expert’s current target audience.

CHANNELS/MEDIA
Store displays, promotional in-store media and price signs focusing on flat-screen televisions, camera or mobile phones. Ideas how this would be presented in the stores campaign area. For more information about Expert stores layout and inspiring pictures, please visit Expert’s show room on mypitch.com.

REWARD
€ 5.000 to the winner, who is decided by EXPERT. Winning contributions may be or be shown in Expert stores or external media.

DEADLINE
May 9, 2008.