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Advertisement brief: TV400

BACKGROUND
TV400 started on January 14th 2005 and is Sweden’s most dedicated entertainment channel, reveling in the latest gossip, the hottest music, the hippest series and the most challenging reality show. The channel also contains plenty of feature films, Idol Nostalgia, celebrities, relationship issues and love. Seven days a week, twenty-four hours a day – life with TV400 is anything but dull.

TARGET AUDIENCE
Women, 15-24 years old.

OBJECTIVES
To increase awareness of TV400´s program schedule, increase share of viewing and strengthen the channel’s position through new shows such as Cheaters, Snoop dogs’ fatherhood and Celebrity Apprentice.

OFFER
TV400 brings extravagance to your everyday life. The fall schedule includes the following programs:

Celebrity Apprentice
Find information about the program on the following hyperlink (mark, copy and paste into your web browser): http://www.nbc.com/The_Celebrity_Apprentice/about/about_credits.shtml

Cheaters
Cheaters helps victims who suspect that their significant others are cheating. The Cheaters surveillance team follows the suspected cheater and collects video and audio evidence of the illicit affairs. After viewing the incriminating evidence, the victims are presented with the option to confront the infidel. The highly emotional confrontation is caught on tape as it unfolds.

Snoop Dogg’s Father Hood
Find information about the program on the following hyperlink: http://www.eonline.com/on/uk/shows/snoopdogg/index.jsp?sid=nav-shows

POSITIONING
TV400 is a light entertainment channel that comprises engaging series, gossip and feature films. TV400 is a broad and young TV-channel that loves to revel in guilty pleasures.

TONE AND ATTITUDE
TV400 is a proud and funky channel for girls, with content similar to a glossy, weekly magazine.

CHANNEL/MEDIA
Campaign via, for TV4, “new” medias; social- and user generated medias with the desired effect of viral behavior. Please visit TV400’s show room on mypitch.com for more information, inspiration and trailers. Limited budget, the creative idea demands a cost effective solution.

REWARD
€ 3.000 to the winner, who is decided by TV400.

DEADLINE
June 31st 2008, delivered via mypitch.com.